From the Mats to the Mountains: Why Reap Snowboarding Gear Is Built for Riders Who Push Limits
A New Chapter Begins
At Reap, we’ve always believed in chasing challenges, embracing risk, and finding joy in the grind. Our roots began with Reap Jiu Jitsu, where athletes learned the art of patience, pressure, and persistence on the mats. Now, that same spirit is carving a new path in the snow.
Welcome to Reap Snow — a new era of snowboarding gear built for riders who live for the stoke, the adventure, and the unexpected.
Jiu Jitsu and Snowboarding: More Connected Than You Think
On the surface, snowboarding and Brazilian Jiu Jitsu couldn’t look more different. One happens in freezing mountains, the other on padded mats indoors. But the mindset? It’s the same.
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Balance & Flow: Just like rolling in Jiu Jitsu, snowboarding is about adapting to movement, staying loose, and finding flow in chaos.
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Resilience: You fall, you get back up. Whether it’s a choke or a faceplant in powder, the lesson is the same — persistence pays off.
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Community: Jiu Jitsu is built on the bond of training partners. Snowboarding thrives on shared lifts, laughs, and stories from the slopes.
Reap Snow was born from this connection. We design gear that matches the mindset — strong, adaptable, and made for those who push limits.
Snowboarding Is More Than a Sport — It’s a Lifestyle
For us, snowboarding isn’t just about tricks and speed. It’s about:
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Adventure: Finding untouched lines and hidden backcountry spots.
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Progression: Learning new skills and enjoying the journey, not just the outcome.
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Laughs & Bails: Because let’s face it — snowboarding comes with plenty of bails, and that’s part of the fun.
That’s why our gear isn’t just technical — it’s built to represent the culture. Whether you’re sending a jump, cruising with friends, or hunting powder stashes, Reap Snow is here to be part of your ride.
Why Reap Snow Gear Stands Out
When we created Reap Snow, we didn’t want to just slap a logo on generic gear. We wanted something different. Something that reflected the grit of jiu jitsu and the freedom of snowboarding.
Here’s what sets us apart:
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Durability First
Our gear is designed to handle wipeouts, rough edges, and long days in the mountains. If it can’t survive a season of abuse, it doesn’t make the cut.
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Built for Riders, by Riders
Snowboarding is in our blood. Everything we make is tested on real slopes, in real conditions — not just in a lab.
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Style with Substance
You want gear that performs, but also looks good in the lift line. We blend clean designs with bold statements so you can ride with confidence.
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Rooted in Culture
Just like in jiu jitsu, community matters. Reap Snow isn’t just about selling gear — it’s about connecting riders worldwide who share the same passion.
The Reap Philosophy: Send It.
We know snowboarding isn’t perfect. You’ll slam into ice. You’ll get stuck in deep powder. You’ll laugh until your stomach hurts watching your friends bail.
That’s the beauty of it. Snowboarding — like life, like jiu jitsu — is about embracing the chaos and sending it anyway.
Reap Snow is here to be part of that journey. Every hoodie, jacket, or tee is a reminder to push harder, ride freer, and enjoy every second.
The Reap Snow Community
This is just the beginning. We’re building more than a brand — we’re building a snowboarding community that shares the stoke. Expect:
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Adventures & Vlogs: Join us as we ride hidden spots and document the highs and lows of the journey.
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Collabs & Drops: Limited runs of rider-focused apparel designed for those who live for the mountains.
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Stories from the Slopes: Showcasing the culture, the fails, and the wins that make snowboarding unforgettable.
We want Reap Snow to grow with you — the riders, the senders, the dreamers, the ones who strap in even when the weather sucks.
Ride With Us
From mats to mountains, from submissions to shredding — Reap has always been about one thing: pushing past limits.
Now it’s your turn. Whether you’re hitting park laps, chasing powder, or just starting your snowboarding journey, Reap Snow has your back.
The mountains are calling. See you on the slopes